Sunday, 6 April 2014

Spring/Summer Campaigns


Stoneage

Stoneage for a while has been a little pushed back as i see. Usually on my visits that was rare to find everything up to the mark since it has always been one of the best Pakistani highstreet brands so the expectations are always higher. This time stoneage is back with a bang with its spring/summer collection.


The Advertising Campaign

The shoot is done by the maestro Ather and Shehzad featuring top models Muhammad, Nadia Ali, Fayeza Ansari, Shehzad Noor and others. The whole outlook is bold and different from the previous ones. Atleast I am in love with the campaign for the creativity and image the brand has tried to come up with.


Top Trends

Accessories and Shoes
The best part of the spring/summer collection is the range of accessories it is offering. From bands, sports watches to the funky belts. Each and everything is amazing. The shoes ranging from casual, semi formal and formal are equally good. There is a whole range to choose from. About a week back on my visit I couldn’t find all of the things which the catalogue offers but I am sure when they are available, there is a wide range of the accessories and shoes. Personally I fell in love with some of the loafers and boat shoes. The watches are also to die for.
                                            



Chinos/ Colored Pants
Chinos have been dominating the menswear for long now. Men are more confident carrying them. In my observation they are not meant for the teenagers and young guys but also for middle aged people. This collection of stoneage has also got some nice colored pants. They are easy to carry in the summer season due to the light fabric as compared to denim.
                                                           



Checks/ Stripes
This time the stripes and checks are again in vogue.


Denim
Denim as always is a trend that never fades.


Color Schemes
The colors in general are for everyone. There are vibrant and even pastel and lighter tones. The key tip is to make the combo of double shirt. You can get some ideas from the catalogue.
Choose a T shirt and then a casual shirt keeping in mind the color scheme. It is not necessary to wear exactly the same items as in the catalogue. You might not be having the same physique, color complexion as of the person wearing it. Wear what suits you.



On the whole the collection is great. Grab some of the items for your wardrobe this season. 

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